Artificial Intelligence in Hospitality and Tourism Training: Opportunities and Challenges in Arusha’s Vocational Training Colleges

Ernest Mwandumbya, Naomi Kyando & Msafiri George
National College of Tourism, Tanzania
Email: kyandon25@gmail.com

Abstract: Artificial Intelligence (AI) is increasingly being integrated into tourism and hospitality education, offering innovative learning solutions such as virtual reality (VR) simulations, AI-assisted multilingual translation, and adaptive learning platforms. While these technologies enhance knowledge retention, communication skills, and cultural interpretation, their effectiveness and challenges remain underexplored, particularly in the Tanzanian context. This study examines the pedagogical implications, opportunities, and limitations of AI-driven training in vocational training colleges in Arusha. A mixed-methods approach was employed, combining quantitative surveys with tourism students and instructors, as well as qualitative expert interviews and curriculum analysis. The study aimed to assess AI’s impact on student engagement, skill development, and industry preparedness while also identifying barriers to implementation. The results indicate that AI-enhanced learning improves efficiency and engagement but faces critical adoption challenges, including high implementation costs, limited technological infrastructure, and reduced emphasis on improvisational and emotional intelligence skills. Additionally, gaps in faculty training and integration with experiential learning present further obstacles. A hybrid framework integrating AI with field-based learning, supported by investments in infrastructure, faculty, and tailored solutions, is key to advancing sustainable, competency based tourism and hospitality education in Arusha, Tanzania.