Influence of Corporate Social Responsibility on Performance of Selected Commercial Bank of in Rwanda

Fiston Rubojo and Tarus Thomas
University of Kigali
Email: rubojofiston14@gmail.com

Abstract: This study examined the influence of influence of Corporate Social Responsibility on Performance of Selected Commercial Bank of in Rwanda. It specifically, assessed the influence of environmental-based Corporate Social Responsibility (CSR) on the performance of selected commercial banks in Rwanda, namely Bank of Kigali, I&M Bank Rwanda, and GT Bank Rwanda. The study adopted a mixed-methods research approach, combining quantitative and qualitative methods. The target population comprised 1,385 employees, and a sample of 310 participants was selected, including 307 questionnaire respondents and three managers designated as key informants. Questionnaires and interview guides were used to collect data. Quantitative data were analysed using the Statistical Package for the Social Sciences (SPSS), applying descriptive statistics, Pearson’s correlation, and simple linear regression analysis. Environmental-based CSR recorded an overall mean of 4.32 (SD = 0.68). Paperless and environmentally friendly banking practices received the highest mean (M = 4.41, SD = 0.61), while participationin environmental conservation activities recorded the lowest mean (M = 4.18, SD = 0.77). Pearson’s correlation indicated a positive relationship between environmental-based CSR and bank performance (r = 0.611, p < .001). The findings suggest that environmental sustainability policies, paperless banking, environmental conservation, energy-saving practices, and waste management are important aspects of responsible banking. The study recommends strengthening environmental sustainability policies, promoting paperless and digital banking services, and improving energy efficiency and waste management practices to support sustainable banking operations and long-term institutional performance.