Tag: Technology Adoption
From Access to Everyday Use: Adoption and Intensity of Digital Communication among Youth-Owned Socio- Economic Enterprises in Marani Sub-County, Kisii County, Kenya

From Access to Everyday Use: Adoption and Intensity of Digital Communication among Youth-Owned Socio- Economic Enterprises in Marani Sub-County, Kisii County, Kenya

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Asiah Akenga, Peter Gutwa Oino and Dennis MamboleoKisii University, KenyaEmail: isaken2003@gmail.com Abstract: Digital communication technologies are reshaping how youth-owned enterprises market products, engage customers and manage everyday business activities. Yet access to digital platforms does not necessarily translate into sustained or enterprise-wide use. This study examined the adoption and intensity of digital communication use among…

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Global Value Chains and the Uptake of Innovative Technology in Vanilla Production among Women Smallholder Farmers in Bukoba Rural District, Tanzania

Global Value Chains and the Uptake of Innovative Technology in Vanilla Production among Women Smallholder Farmers in Bukoba Rural District, Tanzania

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Neema NgowiDepartment of Procurement and Supplies Management,College of Business Education, Mwanza, TanzaniaEmail: neyngowi67@gmail.com Abstract: This study looked at how women smallholder farmers’ involvement in the global value chain fosters innovation in vanilla production. The study concentrated on the importance of vanilla associations, the adoption of innovative vanilla production technology, and the obstacles preventing women producers…

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