Effect of Diversification Strategies on Financial Performance of Selected Manufacturing Firms in Rwanda
Sylvie Munganyinka and Tarus ThomasUniversity of KigaliEmail: sylviablessing23@gmail.com Abstract: This study examined the effect of market diversification on financial performance of selected manufacturing firms in Kigali, Rwanda. The research aimed to assess how market diversification influences the financial performance of selected manufacturing firms. A descriptive research design employing a quantitative approach was used to provide…