Influence of Digital Media Technology Usage on Newspaper Readership in Rwanda: A Case of the New Times in Gasabo District
Emmanuel Nsengumukiza and Wangari NdunguMount Kigali University, Kigali, RwandaEmail: emmanuelnsengumukiza33@gmail.com Abstract: This article examines three related dimensions of digital newspaper readership in Gasabo District, Rwanda: patterns of digital media technology usage, perceived changes in print and digital readership following digital adoption, and reader-identified strategies for enhancing digital readership of The New Times. Guided by Uses…