From Access to Everyday Use: Adoption and Intensity of Digital Communication among Youth-Owned Socio- Economic Enterprises in Marani Sub-County, Kisii County, Kenya
Asiah Akenga, Peter Gutwa Oino and Dennis MamboleoKisii University, KenyaEmail: isaken2003@gmail.com Abstract: Digital communication technologies are reshaping how youth-owned enterprises market products, engage customers and manage everyday business activities. Yet access to digital platforms does not necessarily translate into sustained or enterprise-wide use. This study examined the adoption and intensity of digital communication use among…