Tag: Digital capability
From Access to Everyday Use: Adoption and Intensity of Digital Communication among Youth-Owned Socio- Economic Enterprises in Marani Sub-County, Kisii County, Kenya

From Access to Everyday Use: Adoption and Intensity of Digital Communication among Youth-Owned Socio- Economic Enterprises in Marani Sub-County, Kisii County, Kenya

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Asiah Akenga, Peter Gutwa Oino and Dennis MamboleoKisii University, KenyaEmail: isaken2003@gmail.com Abstract: Digital communication technologies are reshaping how youth-owned enterprises market products, engage customers and manage everyday business activities. Yet access to digital platforms does not necessarily translate into sustained or enterprise-wide use. This study examined the adoption and intensity of digital communication use among…

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Digital Capability and the Performance of Youth-Owned Socio-Economic Enterprises in Marani Sub-County, Kisii County, Kenya

Digital Capability and the Performance of Youth-Owned Socio-Economic Enterprises in Marani Sub-County, Kisii County, Kenya

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Asiah Akenga – Department of Sociology, Gender and Development Studies Peter Gutwa Oino – Department of Sociology, Gender and Development Studies Dennis Mamboleo – Department of Geography, Kisii University, Kenya Email: isaken2003@gmail.com Abstract: Digital transformation has reshaped how small enterprises operate, yet differences in digital capability continue to influence the success of youth-owned enterprises in…

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