Tag: Customer satisfaction
The Mediating Role of Customer Satisfaction in the Relationship between Customer Relationship Management and Firm Profitability: Evidence from Premium Hotels in Uganda

The Mediating Role of Customer Satisfaction in the Relationship between Customer Relationship Management and Firm Profitability: Evidence from Premium Hotels in Uganda

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Christopher Sebuliba – https://orcid.org/0009-0006-7151-0421 Frank Pio Kiyingi Fred Lwanga – https://orcid.org/0000-0002-2444-2552 Nkumba University, Uganda Email: christsebuliba@gmail.com Abstract: This study examined the mediating role of customer satisfaction in the relationship between customer relationship management (CRM) and firm profitability among premium (four- and five-star) hotels in the Greater Kampala Metropolitan Area (GKMA), Uganda, guided by Service Profit…

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User Authentication Security Assessment in Mobile Banking Applications: A Survey with Usability Design Approach in Dodoma, Tanzania

User Authentication Security Assessment in Mobile Banking Applications: A Survey with Usability Design Approach in Dodoma, Tanzania

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William George Malugu, Shuubi Alphonce Mutajwaa & Matendo DidasCenter of Information and Communication TechnologySt. John’s University of TanzaniaEmail: mdidas@sjut.ac.tz Abstract: Usability is a key factor in the quality of the product, which includes ease of use, user satisfaction, and the ability of the user to understand the product without practice quickly. As smartphone usage increases,…

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