Competitive Advantage – Journal of Research Innovation and Implications in Education

Effect of Diversification Strategies on Financial Performance of Selected Manufacturing Firms in Rwanda

By JRIIE | September 5, 2026

Sylvie Munganyinka and Tarus ThomasUniversity of KigaliEmail: sylviablessing23@gmail.com Abstract: This study examined the effect of market diversification on financial performance of selected manufacturing firms in Kigali, Rwanda. The research aimed to assess how market diversification influences the financial performance of selected manufacturing firms. A descriptive research design employing a quantitative approach was used to provide…

Effect of Government Policies on Building Competitive Advantage of Local Manufacturing Companies. A Case of Clothing Manufacturers in Gasabo District, Rwanda

By JRIIE | August 4, 2026

Gikundiro Budengeri Eularie, Dushimimana Jean de DieuUniversity of Kigali, Rwandahttps://orcid.org/0009-0000-6416-8505Email: eulariegikundiro@gmail.com Abstract: The general objective of this study was to assess the effect of government policies on building competitive advantage of local clothing manufacturing companies in Gasabo District, Rwanda. The study population was 223 including 178 clothing manufacturer staff members and 45 local leaders operating…

Strategic Alliances and Competitive Advantage in Telecommunication industry: A Case of MTN Rwanda PLC

By JRIIE | November 11, 2025

Fred Mugabo & Gitahi NjengaMount Kenya UniversityEmail: mugabofred123@gmail.com Abstract: This study examined the effect of strategic alliances on competitive advantage in MTN Rwanda PLC. The research aimed to assess how knowledge expertise influences competitive advantage in MTN Rwanda. A descriptive research design employing both quantitative and qualitative methods was used to provide a comprehensive understanding…