Strategic Alliances and Competitive Advantage in Telecommunication industry: A Case of MTN Rwanda PLC

Fred Mugabo & Gitahi Njenga
Mount Kenya University
Email: mugabofred123@gmail.com

Abstract: This study examined the effect of strategic alliances on competitive advantage in MTN Rwanda PLC. The research aimed to assess how knowledge expertise influences competitive advantage in MTN Rwanda. A descriptive research design employing both quantitative and qualitative methods was used to provide a comprehensive understanding of the phenomenon. The target population included 496 staff members across executive management, middle management, and operational departments, with a final sample of 186 respondents participating through questionnaires and 7 in interviews. Data were analyzed using SPSS version 26, applying both descriptive and inferential statistics. The findings revealed a strong positive relationship between knowledge expertise and competitive advantage, with a Pearson correlation coefficient of r = 0.825 (p <0.01). Regression analysis further confirmed that knowledge expertise is a significant predictor of competitive advantage, highlighting its role in enhancing innovation, decision-making, and operational efficiency. Qualitative insights from interviews indicated that the organization’s ability to leverage internal expertise, promote continuous learning, and foster collaboration is critical for sustaining competitive advantage, although gaps exist in knowledge-sharing systems. Based on these findings, the study recommends that MTN Rwanda strengthen knowledge management practices, invest in employee skill development, and implement centralized platforms for knowledge sharing. These insights provide practical guidance for telecommunications firms in Rwanda seeking to maximize the strategic value of employee expertise to enhance competitiveness and organizational performance.