Parental Influence as Predictor of Career Choice among Undergraduate Students of Lira University: A Mixed Method Study

Steven Ojok & Imelda Kemeza
Department of Educational Foundations and Psychology
Mbarara University of Science & Technology, Uganda
Email: ojoksteven21@gmail.com

Abstract: This study explored parental influence on career choice among undergraduate students of Lira University, Lira City West Division, Lira City using a mixed-methods approach. Guided by Bandura’s Social Cognitive Theory, the research employed a correlational research design to assess the effect of parental influence in shaping students’ career choice. Quantitative data were gathered from 370 students using structured questionnaires and analysed through descriptive and inferential statistics, while qualitative data from 30 selected participants were thematically analysed. The findings indicate that there’s statistically insignificant relationship (r = -0.094, p > .072) between parental influence and students’ career choice. Much as some students appreciated their parents’ involvement, many reported pressure and misalignment between parental desires and personal aspirations. The study concludes that the role of parental influence on student’s career choice is minimal, suggesting that other factors such as increasing role of personal interest, role models, peer influence, and labor market could play a role in shaping student’s career choices. Therefore, the recommendation include; strengthening career guidance services in universities, fostering constructive parent student dialogue and promoting policies that empower students to make informed career decisions in relation to modern career options.