Employer Branding Strategies and Recruitment Effectiveness in Construction Companies: A Case of NPD Ltd, Rwanda
Winnie Kansiime & Ruth OdengoUniversity of Kigali, Rwandahttps://orcid.org/0009-0004-1987-8021Email: wkansiime07@gmail.com Abstract: The study aimed to assess the influence of employer branding strategies on recruitment effectiveness in construction companies in Rwanda. This study used theories like signaling theory, social identity theory, equity theory and psychological contract theory. The target population consisted of 550 people (14 members of…