Influence of Social Media Marketing Strategies on Student Enrollment in TVET Institutions in Uasin Gishu County, Kenya
Caroline Sugut, Julius Keter & Wesley MutaiDepartment of Technology Education, School of Education,Moi University, Kenyasugutcarol95@gmail.com Abstract: The increasing use of digital technologies has transformed how educational institutions communicate with potential students. However, a limited attention has been made to examine how social media marketing strategies influence student enrollment in Technical and Vocational Education and Training…