Tag: Social media platforms
Social Media Platforms Manufacturing Small and Medium Enterprises Use to Enhance Market Performance in Wakiso District, Uganda

Social Media Platforms Manufacturing Small and Medium Enterprises Use to Enhance Market Performance in Wakiso District, Uganda

By |

Mbowa Henry Stanley – Kabale University Eton Marus – Muni University Sylivia Byarugaba Tushabe – Kabale University Email: mbowa200@gmail.com https://orcid.org/0000-0003-1107-3056 Abstract: Social Media Platforms are a supreme medium of communication between businesses and customers to enhance Market Performance in contemporary times. However, social medial platforms remain underexplored in the local literature, despite their usefulness to…

Read More Read More
Factors Affecting Social Media Usage in Students’ Selection of Study Programs in Higher Learning Institutions: A Case of Moshi Cooperative University and Mwenge Catholic University

Factors Affecting Social Media Usage in Students’ Selection of Study Programs in Higher Learning Institutions: A Case of Moshi Cooperative University and Mwenge Catholic University

By |

Winfrida Justo Mbowe – Arusha Technical College Elizabeth Swai – Mwenge Catholic University, Tanzania Email: winfrida.mbowe@atc.ac.tz/ elizabeth.sing92@gmail.com Abstract: For the past decade social media usage has tremendously increased. Despite the growth, it is still unclear how the use of social media platforms affects the choice of students in Higher Learning Institutions in Tanzania. Therefore, the…

Read More Read More