Strengthening Marketing Capabilities to Foster the Growth of Sewing Entrepreneurs in Dodoma City, Tanzania
Danford Ahadson SangaLocal Government Training Institute, TanzaniaLocal Government Accounting and Finance DepartmentEmail: dasanga72@gmail.com Abstract: Sewing entrepreneurship is a key element of the informal economy in Tanzania, generating employment and livelihoods, especially among women and youth. However, poor marketing potential has constrained the growth and competitiveness of sewing entrepreneurs in Dodoma City. The paper examines how…