Social Media Platforms Manufacturing Small and Medium Enterprises Use to Enhance Market Performance in Wakiso District, Uganda
Mbowa Henry Stanley – Kabale University Eton Marus – Muni University Sylivia Byarugaba Tushabe – Kabale University Email: mbowa200@gmail.com https://orcid.org/0000-0003-1107-3056 Abstract: Social Media Platforms are a supreme medium of communication between businesses and customers to enhance Market Performance in contemporary times. However, social medial platforms remain underexplored in the local literature, despite their usefulness to…