marketing – Journal of Research Innovation and Implications in Education

Strengthening Marketing Capabilities to Foster the Growth of Sewing Entrepreneurs in Dodoma City, Tanzania

By JRIIE | February 4, 2026

Danford Ahadson SangaLocal Government Training Institute, TanzaniaLocal Government Accounting and Finance DepartmentEmail: dasanga72@gmail.com Abstract: Sewing entrepreneurship is a key element of the informal economy in Tanzania, generating employment and livelihoods, especially among women and youth. However, poor marketing potential has constrained the growth and competitiveness of sewing entrepreneurs in Dodoma City. The paper examines how…

Rwanda’s Innovative Marketing Strategies and Influence on Tourism Development: Case of Northern Tourist Destinations in Rwanda

By JRIIE | April 18, 2020

Kalulu Ronald, Dr. Kabera Callixte, Tushabe Emmy & Niyinderera Pascal – University of Tourism, Technology and Business Studies, RwandaEmail: kaluluronald@gmail.com Received March 9, 2020; Reviewed April 11, 2020; Accepted April 17, 2020 Abstract: The study examined Rwanda’s innovative marketing strategies and its influence on tourism development. The study used a sample size of 123 respondents…

Broadening of Uganda’s Tourism Products and Its Impact on the Tourism Industry: A Case of The Batwa Trail in Uganda

By JRIIE | February 19, 2019

Kalulu Ronald* Lecturer, Department of Tourism and Hospitality Management, University of Tourism, Technology and Business Studies, Rwanda , Tushabe Emmy – Lecturer, Department of Tourism and Hospitality Management, University of Tourism, Technology and Business Studies, Rwanda *Corresponding author: kaluluronald@gmail.com Received March 5, 2018; Revised March 25, 2018; Accepted March 30, 2018 Abstract: This study sought…