Strategic Alliances and Competitive Advantage in Telecommunication industry: A Case of MTN Rwanda PLC
Fred Mugabo & Gitahi NjengaMount Kenya UniversityEmail: mugabofred123@gmail.com Abstract: This study examined the effect of strategic alliances on competitive advantage in MTN Rwanda PLC. The research aimed to assess how knowledge expertise influences competitive advantage in MTN Rwanda. A descriptive research design employing both quantitative and qualitative methods was used to provide a comprehensive understanding…