Thomas Ignas Chuwa – Department of Transportation Engineering

Arusha Technical College

https://orcid.org/0009-0009-7158-4908

Email: winfrida22tz@gmail.com/ tomchuwa@yahoo.com

Abstract: This study assessed the association between entrepreneurship training and circular economy adoption, evidencefrom Arusha Technical College in Tanzania. The purpose of this study was to determine the extent to which entrepreneurship training (knowledge of resource efficiency, understanding of the circular economy concept, awareness of environmental impact, business commitment, and understanding of sustainable models influences CE adoption. A cross-sectional research design was employed, involving a population of 509 Bachelor’s degree TVET students across 11 Engineering programs. The study employed Yamane’s (1967) formula to determine a sample size of 224 respondents who were selected using stratified random sampling. A structured questionnaire was used for data collection, and its validity and reliability were confirmed through expert review and Cronbach’s alpha (α = 0.82). Data were analyzed using multiple linear regression. Results revealed a strong positive association between entrepreneurship training and circular economy adoption. Knowledge of resource efficiency, awareness of environmental impact, and understanding of CE concepts were significant predictors. The study concludes that Entrepreneurship Training is critical for embedding CE principles in TVET curricula and recommends that TVET institutions, policymakers, and entrepreneurship development stakeholders ensure that the circular economy concept, sustainability-oriented innovation, and practical green entrepreneurship approaches are integrated into entrepreneurship training curricula to enhance students’ sustainability and green innovation capacity.

Abstract: The increasing use of digital technologies has transformed how educational institutions communicate with potential students. However, a limited attention has been made to examine how social media marketing strategies influence student enrollment in Technical and Vocational Education and Training (TVET) institutions in Uasin Gishu County, Kenya. The purpose of this study was to examine the influence of social media marketing strategies on student enrollment in TVET institutions. The study was guided by the Technology Acceptance Model (TAM) by Davis (1989). A convergent parallel mixed methods design was adopted, combining both quantitative and qualitative approaches. The target population comprised 1,430 trainees and 12 principals from 12 TVET institutions in Uasin Gishu County. A sample size of 264 trainees was determined using Krejcie and Morgan’s (1970) formula, while four institutions were selected through simple random sampling, and principals were purposively selected. Data were collected using semi-structured questionnaires and interview schedules. Validity was ensured through expert judgment and pilot testing, while reliability was confirmed using Cronbach’s alpha coefficients above 0.7. Quantitative data were analyzed using descriptive statistics and Pearson’s correlation analysis with SPSS version 25, while qualitative data were analyzed thematically. The study established a positive and significant correlation (r = .598, p < .01) between social media marketing and student enrollment. It concluded that active use of social media enhances institutional visibility and attracts more students. The study recommends that TVET institutions adopt structured, interactive, and targeted social media marketing strategies to improve enrollment rates.